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45+

Years in business

20,000+

Happy customers

5*

Google reviews

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For countless hours every day, Mrs. Gupta would make various garments such as blouses and dresses by hand from her home, for Mr. Gupta to sell the very next day. Mr. Gupta would knock on various clothing retailers’ doors in Carnaby Street and sell these garments. The couple each worked approximately 18 hours per day, seven days a week, whilst also taking care of their three children. This entrepreneurial spirit lasted for four years, until 1979 when Mr. and Mrs. Gupta had accumulated the funds to open their very first retail shop in Carnaby Street. Their entire savings had been invested into a retail unit that was no larger than a broom closet.